Business Development Masterclasses
Design Event in association with North East Publicity Association (NEPA) will be running a series of masterclass events aimed at the communications, design and advertising sector focusing on Business Development Skills with funding from the Design Council and One North East. So whether you are a one-man design studio that needs to skill up on successful methods of presenting yourself and your business or if you’re a larger communications agency who wants to develop account handling and designer staff to equip them with practical tips and techniques to present and sell successfully read on…
Feedback on the Sales and Persuasion Skills Masterclass:
'Great session, very good and entertaining speaker!'
Sarah Raad, Tent\
Comment on the Presentation Skills Masterclass:
Shan Preddy really practiced what she preached delivering the masterclass perfectly. I feel much better equipped to cope with presenting . The Preddy preparation framework was a really useful way of breaking down the key elements. It all seems a bit less scary.
Catherine Sharp, Black Dog Design
28 September 9am-12pm Newcastle Library
Client relationships are the greatest asset a design business can have. Make sure your clients receive perfection in project delivery, in value and in service. Find out how to establish successful relationships at this 3 hour masterclass which will cover:
- What clients want, and why they don’t always get it
- The sales matrix – why clients are critical to future success
- The four key client categories
- Individual-to-individual and corporate-to-individual campaigns in your marketing programmes
- Satisfaction and retention – reaction vs pro-action
- How to proactively develop clients
Half day consultancy
Shan Preddy, adviser and trainer to design firms across Europe, will be in Newcastle to run a masterclass on client relationships for Design Event on 28th September. You might already know Shan’s ever-popular books ‘How to Market Design Consultancy Services’ and ‘How to Run a Successful Design Business’.
While she is in Newcastle, she is offering a number of expert half-day consultancy clinics for design firms. Each clinic will be completely confidential. It will last three hours and will take place in central Newcastle. The cost is £475 plus VAT per clinic, which can include up to five of your people.
The subjects to be covered in the clinic are entirely up to you, but popular choices include reviews of:
- credentials presentation slides/ materials;
- market positioning and main sales messages;
- business development strategy and plan;
- client relationship policies and practices;
- market expansion plans, UK and overseas.
Shan is currently taking bookings for:
- Tuesday 27th September – morning or afternoon
- Wednesday 28th September – afternoon only
- Thursday 29th September – morning or afternoon
Bookings will be made on first-come basis, so please contact Shan on firstname.lastname@example.org or 01544 340751 if you’re interested.
Your tutor: Shan Preddy, Preddy & Co
Shan Preddy is a Partner of PREDDY&CO. She is a business consultant, trainer and writer who specialises in working with design firms. As well as providing strategic marketing consultancy and presentation, sales and negotiation skills training for PREDDY&CO’s clients, Shan regularly speaks at international congresses and she delivers best-selling seminars and workshops around the world.
Shan Preddy is the author of two design-sector books: How to Run a Successful Design Business and How to Market Design Consultancy Services, both published by Gower under the Design Council imprint. She is a member of the Advisory Board of the UK Design Alliance, which promotes and delivers improves skills through its Good Design Practice campaigns, and she is an accredited consultant on the DBA (Design Business Association) Experts’ Register.
Her professional memberships include the Chartered Institute of Marketing and the Marketing Society, where she is a Business Leader. She is an Elected Associate of D&AD and a Fellow of the Royal Society for Arts.
The masterclass programme is part of Design Exchange, the Design Event professional development programme supported by One North East, in association with Design Network North and is a Solutions for Business Product. The programme is also supported through a grant from the Design Council, which aims to boost some of the design promotion initiatives that design bodies and networks are already undertaking - helping them reach a wider audience of design buyers and users. Design Event is one of a number regional and national design organisations which has been awarded a grant to provide opportunities for designers to communicate the value of design and improve the reach of that message locally, regionally and nationally.