John Hegarty: The Real ‘Mad Man’
Part of the Durham Book Festival
18 Oct
13.00 - 14.30
Tyneside Cinema
Newcastle upon Tyne
NE1 6QG
0845 217 9909
Entry: £10/£8 (includes buffet networking lunch)
John Hegarty is one of the world’s most famous advertising creatives. He is the man who put Nick Kamen into a laundrette for Levis jeans and the man that introduced the immortal phrase “Vorsprung durch Technik” into our collective consciousness. In Hegarty on Advertising, he brings together an overview of all that he thinks and all that he knows about the medium of advertising. From how to build brands and how to use words to how to build international business. John Hegarty is Worldwide Creative Director of Bartle Bogle Hegarty and has offices in London, New York, Shanghai, Mumbai, Sao Paulo and Singapore.
